Roslan Aziz finds, signs and nurtures genuine talent. (Malaysian music firm Roslan Aziz Productions) From:Billboard Date:August 20, 1994 Author:Nuvich, Alexandr COPYRIGHT 1994 VNU Business Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.

KUALA LUMPUR--Over the past five years, Roslan Aziz Productions has developed into Malaysia's strongest independent music company through a shrewd understanding of the local market. Just recently, this strategy attracted the attention of Warner Music International, which acquired a 49% stake in the firm (Billboard, June 11) as the latter looks at overseas opportunities for local artists.

"Malaysia was never thought of as having a music industry per se," says Bodeng Edruce, RAP creative director. "It was just another album-selling market. There are still a lot of local artists who think of it as a platform to something else."

In a market where artists have been known to ...